Privacy Policy

22auto.lv > Privacy Policy

Last updated: 08.06.2026.

This Privacy Policy describes how 22 Auto SIA (reg. No. LV40203736808, legal address: Darba iela 48, Talsi, Talsu nov., Latvia, LV-3201) (hereinafter – “we”, “our”, or “the auto dealership”) processes personal data obtained on the website www.22auto.lv (hereinafter – “the Site”).

We care about your privacy and protect your personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable personal data protection laws of the Republic of Latvia.

1. What Information We Collect and Why

We process two types of data: information that you provide voluntarily in our contact forms, and technical information collected automatically through cookies.

A. Information you provide via contact forms:

  • Data: Name, surname, phone number, email address, and the content of your message.

  • Purpose and Legal Basis: To respond to your inquiries, provide consultations about vehicles, and take steps prior to entering into a contract (GDPR Article 6(1)(b) and (f) – legitimate interests and pre-contractual measures).

B. Information collected automatically (Cookies and analytics):

  • Data: IP address, device and browser type, browsing history on the Site (e.g., which cars you viewed, time spent on pages), and information regarding which advertisement directed you to our Site.

  • Purpose and Legal Basis: Improving Website functionality, analyzing visitor statistics, and displaying targeted advertisements. The legal basis for this processing is your voluntary consent (GDPR Article 6(1)(a)), which you provide by clicking “Agree” in the website’s cookie banner.

2. Cookies, Google Analytics, and Facebook Pixel

Our Site uses cookies (small text files stored on your device). We use the following tools:

  • Technical Cookies: Necessary for the technical operation of the Site. Without these cookies, the proper functioning of the website may be disrupted.

  • Google Analytics: An analytical tool provided by Google LLC. It helps us understand how many users visit the website and how they navigate it. The data is collected anonymously and helps us improve our website content.

  • Facebook Pixel: A marketing tool provided by Meta Platforms, Inc. It allows us to measure the effectiveness of our social media advertisements and show you customized (remarketing) ads on Facebook and Instagram after you have visited our Site.

How to manage cookies? When you first visit the Site, a banner will appear asking you to consent to analytical and marketing cookies. You can change your preferences at any time, as well as block or delete cookies in your internet browser (Chrome, Safari, Firefox, etc.) settings.

3. Data Disclosure to Third Parties

We do not sell, rent, or disclose your personal contact information to third parties. However, to ensure the operation and analytics of the Site, data (via cookies) is shared with:

  • Our IT hosting and website maintenance service providers.

  • Google LLC (USA) and Meta Platforms, Inc. (USA) for providing analytics and advertising services. These companies ensure data protection in accordance with the EU-US Data Privacy Framework or standard contractual clauses.

4. Data Retention Period

  • Contact Form Data: Stored for [specify time, e.g., 6 months or 1 year] after the last communication to ensure smooth follow-up communication, unless a vehicle purchase agreement is concluded (in which case data retention is determined by the Law on Accounting and other applicable legislation).

  • Cookie Data: Retention duration depends on the type of cookie (ranging from a few hours up to [specify time, e.g., 2 years] in the case of Google Analytics).

5. Your Rights

According to the GDPR, you have the following rights:

  • To request access to your personal data and receive a copy thereof.

  • To request the correction of inaccurate or incomplete data.

  • To request the erasure of your data (“right to be forgotten”).

  • To withdraw your consent to the use of cookies for marketing purposes.

To exercise your rights, please contact us at: info@22auto.lv.

6. Right to File a Complaint

If you believe that the processing of your personal data violates your rights, you have the right to lodge a complaint with the national supervisory authority: Data State Inspectorate (Datu valsts inspekcija) Elijas iela 17, Riga, LV-1050, Latvia E-mail: pasts@dvi.gov.lv

7. Contact Information

Website owner and Data Controller: 22 Auto SIA Address: Darba iela 48, Talsi, Talsu nov, Latvia, LV-3201 E-mail: info@22auto.lv

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